Happy New Year! It is a great time to count our personal or business blessings and consider the possibilities. Energy always spikes as I look to my future with optimism.
Pure optimism alone will not get you to lofty goals. You must understand your current position and create a plan from “now” to tomorrow.
Several years ago, I found myself in Vegas at the end of a busy day. I retired to my room early to catch some much-needed rest. My friend on the other hand tried his luck in the casino. When I awoke, I was excited to learn that my friend had won a few thousand dollars the night before. Later, I learned it had cost my friend almost ten thousand dollars to acquire the few thousand dollars he boasted about.
As we approach the new year with new methods or technologies, count the cost of implementing them as well as the projected windfalls. Don’t trade ten thousand for a few thousand like my friend.
On a micro level, collecting from a consumer is an investment. You don’t want to overspend, and you don’t want to invest in a poor opportunity. Our proprietary blend of Big Data and decades of collection data combined with the potential value to your business provides you understanding of the possibilities of an account.
As you set your goals and strategies this year, definitely look to new technologies and methods, but count the costs and invest wisely to capture a return on your time and money.
By Jason Houston | The Intelitech Group™